The highest quality seafood. Direct from the fisherman, to your plate.

We are more than a seafood company. At Real Good Fish, we’re a community of fishermen and seafood lovers, brought together by a love of good food and a passion for preserving our planet's precious resources.

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We invite you to join our community. 

If you’re a foodie who has a passion for sustainable practices and loves to shop local, you have found yourself in the right place. So, gather your good plates from the top shelf and bring out your fancy napkins, because your dining table is about to experience something special. 

The best part? We’ll make it really easy. With flexible subscriptions, you’re taken care of at a frequency that works for you. 

You want to make a commitment to a healthier you

The health benefits of seafood are undeniable and scientifically proven. With a subscription to Real Good Fish, you can ensure you’re receiving this seafood on your plate week in, week out. Whatever your day entails and whatever demands call at you, you can rest assured that your dinner meal will be nourishing you with optimal health and wellbeing.

You want to take the guesswork out of making the right choices

We get it. It’s hard to make the right choices today. Knowing what’s locally caught, who’s supporting sustainable fishing practices and who’s behind your meal choices is a mind field. So, allow us to take that off your plate. With Real Good Fish, everything we deliver holds a promise - to sustainability, to community, to knowing where, when, how your fish was caught, and who caught it - so you can bring more excitement to your kitchen with fewer questions.

You’re seeking flexibility and convenience

With a subscription to Real Good Fish, you never have to worry about buying fresh fish again. Simply set up your subscription, and we’ll make sure you are looked after by delivering you only the best. Forget sifting through supermarket fridges or searching for hours online for the right providers. A Real Good Fish subscription will take care of all of it for you.  

It’s time to enjoy the 
Real Good Fish difference.

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Each product you’ll receive from Real Good Fish holds a promise. A commitment to sustainability, to freshness, to knowing where and who your food came from. So you can enjoy it, no questions asked.

Enjoy seasonal picks and supporting recipes that see you creating meals like:
  • Crunchy Rockfish with sesame-ginger green beans
  • Tomato basil Dover Sole en papillote
  • Salmon burgers with quick pickles and grilled pita
  • Soy and ginger steamed Cod
Salivating? You’re only human.

But perhaps most importantly? When you order Real Good Fish, you’ll be creating memories that matter.

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We’re not just about really good fish. 

When you partner with Real Good Fish, you’re not just supporting our oceans. You’re also supporting our children. We proudly run Bay2Tray - a revolutionary solution that unifies our coastal communities. We provide children with more nutritious school meals, becoming empowered eaters who are the next generation of environmental stewards.


With every box you order:

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Why Subscribe to Real Good Fish?

At Real Good Fish, we know just how critical food is to our quality of life. Sitting around your table with loved ones. Sharing stories across generations. Stirring pots and tasting spoons with those who mean the most to you. Coupled with a glass of something tasty, the tunes of a great playlist and the people you love – it’s this making of memories that is why we do what we do.

The other thing we love to do? Make your life easy. With a subscription, you can take the constant work out of meal planning and relax. We’ve got you.

Choose from weekly, bi-weekly, or monthly deliveries with membership hold options for when you’re out of town.


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Meet Your Real Good Fish Family

Real Good Fish was founded by Alan Lovewell and his wife Jenn joined the family business full time after having their first son. From boat to plate we have a team of passionate individuals working tirelessly together to bring you Real Good Fish.

We love Sardines fresh from the water, Oysters that taste like Tomales Bay, buttery Spot Prawns, rich Black Cod, sweet & messy Dungeness Crab, and King Salmon straight from the boat, to name just a few. We believe all meals should be fresh, delicious, varied and a celebration of the seasons and local bounty, something worth praising with every meal and every bite.

Frequently Asked Questions

What kind of fish do you deliver?


We love this question! We deliver over 65 types of seafood, everything from King Salmon and Halibut to Squid, Anchovies, and Mackerel. Diversity is what sets us apart and is a cornerstone to true sustainability. Eating a wide variety of seafood keeps things exciting in your kitchen, exposes you to new species you may not find elsewhere and keeps us from impacting or over-loving any one species too much. Seafood is seasonal and we source what is in season and is coming across the docks.


What do you consider “local”?

This is a tough and important question that is at the heart of Real Good Fish. To start, 60-80% of seafood consumed in the US is imported and on average travels 5000 miles between the ocean and consumers' plates. It's a big deal to just eat American seafood. We go further by regionalizing our seafood and delivering seafood unique to your region. We do some regional cross overs, to keep things exciting and delicious in your kitchens, and celebrate abundance and hard working fishermen across our country. Most importantly, we always tell you where your seafood is coming from, including the fisherman that caught it and where it was caught. We source directly from the fishermen and pass that transparency and trust onto you.

 
What is the cost of shipping?

For this collaboration, shipping is free to most locations in the Western US, coming from our Monterey Bay headquarters. For those of you in the mid to Eastern parts of the country, there is a small extra shipping fee which you'll be able to see on checkout. 


How flexible are deliveries?

We know how busy life can get and are here to support that. From your account, you can change the date your next order will be delivered. You can also update your delivery frequency anytime (every week, 2 weeks, 4 weeks, 8 weeks, etc.) to match your schedule.


Can I add extra items to my box?

You bet! You can add onto your order and have it come with your next delivery or as a special one off shipment. We offer all kinds of fresh and frozen seafood, meat from sustainable farmers and ranchers, housemade raviolis, pastas, burgers, and pre-marinated items to round out your weekly meal planning.
 

Are you:

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Overwhelmed trying to source high quality, ethical, sustainable ingredients? 

Running out of dinner ideas? 

Trying to do what’s best for you, your family and the environment?

Are you:

Real Good Fish will help you to:

Take the effort out of sourcing great quality food.

Make healthier, tastier,  more exciting meal decisions. 

Enjoy sustainable, ethical proteins that you can source back to where they came from. 

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What our customers have to say:

"Everything has been absolutely delicious but the crab we got yesterday was quite possibly the best thing I've ever eaten. A big thank you to everyone who made this possible and especially the fisherman, Tim Estes, for his perfect timing."

- Kimberly M

"I can’t live without real good fish! "
- James K

I just wanted to thank you for the oysters, they were absolutely delicious and perfect! Thank you for bringing all this healthy and yummy food in a responsible way to our plate!"
- Sabine H

When you opt in, $1.25 goes directly to the Bay2Tray program, providing locally-sourced seafood for public school meal programs to feed kids in need.

You support us in building out the Bay2Tray program to bring it to more communities across America. As the first program of its kind in California, we are committed to its growth and potential for change.

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Not ready for a Subscription?

Why not try our fish on-demand, allowing you to order fresh fish direct to your doorstep without the need to sign up.
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You choose your plan

From fresh to flash-frozen, hard-to-find species to the classics, you'll find what you're looking for. Want a monthly delivery? Done. Have allergies or species you need to avoid? Easy. Want to mix things up each week? We’ll make it happen.

We go fishing

You’ll enjoy a seafood experience like no other, where your fish is caught to order. We’ll create a direct connection between our fishermen and your family; the ocean and your kitchen. A healthier and more abundant you? Coming right up.

You enjoy

Experience what truly fresh seafood tastes like and feel proud to add more meaning to your meals. Being a Real Good Fish member, you’ll be directly supporting local and domestic fisheries, keeping our hard working fishermen on the water and our nation's working waterfronts humming. We like to think of that as a win-win.

How it works

With a regular Real Good Fish delivery, we’ll do the heavy lifting. All you have to do is sit back, relax and know that you’re about to be treated regularly to exceptional meals, sustainably sourced and ready to nourish you.